Modern Brands has launched a television campaign for its kids bathtime product Smelli Gelli Baff. Created by V3 Project, the ads feature kids in a bath transported to an animated fantasy world. The ...

The Blackburn-based manufacturer behind a range of novelty kid's bath products including Gelli Baff and Slime Baff has been sold to one of its customers. Zimpli Kids, which was formed by the owners of ...

Gelli Baff turns your bathwater into goo, and back again! Fill your bath with 40 litres of warm water, sprinkle the goo former over the surface of the bath and leave it for two minutes. The goo is ...

A WORLD-beating slime brand in Blackburn has successfully ordered a Swedish rival to take a copycat product off the market. Gladstone Road-based Zimpli Kids are behind such best-selling lines as Slime ...