One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

As Stein also noted, Doncic is the first international player to lead the NBA in jersey sales for a single season. Golden ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

Lakers star Luka Doncic led the NBA in jersey sales for the 2024-25 season, surpassing longtime leaders LeBron James and ...

The Los Angeles Lakers are heading back to the NBA playoffs for the third consecutive season and fifth time since LeBron ...

Julius Randle is playing in a big Playoff series with the Minnesota Timberwolves, as he wants to stand out in his matchup ...

For the first time since the 2012-13 season, a player other than Steph Curry or LeBron James had the best-selling NBA jersey ...

LeBron James was the most viewed NBA player across all social media platforms and his Los Angeles Lakers teammate Luka Doncic ...

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...