Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

Lego and McLaren have already teamed up on a range of epic collaborations, bringing several of the storied British marque’s cars to life as scale models for Lego’s Speed Champions, Icons, and Technic ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Hudson Valley artist Jared Oswald uses LEGO to create meticulous architectural models that explore memory, meaning, and community—brick by brick.

GameSpot may get a commission from retail offers. Younger builders who have put together other Lego Nintendo display models likely won't have any issues with this one. The same goes for builders who ...