GEA Group maintains a conservative balance sheet, helping to shield shareholders from the inherent volatility in capital equipment spending in GEA’s various end markets. The balance sheet sits in a ...

Stocks that outperform the market usually share key traits such as rising sales, expanding margins, and increasing returns on ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...