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Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

TMFE is a smart-beta ETF with quality growth exposure that outpaces IVV & QQQ since 2021. Read why TMFE is worth considering ...

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I build it as the backbone of marketing efficiency. It includes campaign workflows, content calendars, brand guidelines, approval processes, tech stack documentation, data/reporting standards, and ...

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“eClerx is recognized as a Major Contender in Everest Group’s Marketing Services PEAK Matrix® Assessment 2025, underpinned by its proprietary solutions, strategic partnerships, and emphasis ...

WASHINGTON, DC – In a recent interview with The New York Times, US Vice President J.D. Vance noted: “I think one of the criticisms that I get from the right is that I am insufficiently committed to ...