Your CFO sees marketing as a cost, not an investment. You’re under pressure to prove value, and the data you have isn’t ...

Just over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties ...

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...

ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium ...

According to ASMI, the institute has received USD 17.5 million (EUR 16.2 million) to spend on international marketing in the ...

Six members of Mineola High School's Distributive Education Clubs of America (DECA) club traveled to Rochester for the New ...

MP: Marketing is much the same in terms of output but there are, of course, a few key differences. One of the biggest is the compliance aspect. In the finance profession we have a big ...

New insights reveal the enduring power of email with global and industry-specific trends in email engagement and ...

The domestic brokerage house has picked two shares as the markets have started to trade back in the green. GAIL and ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one of the hardest to achieve.

It's a challenging transition, but one that is essential for marketing to maintain its strategic relevance in the modern ...