Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things." ...

According to a Statista report, online Christmas sales will reach record figures in 2025 and will be led by two categories: ...

Transworld is ushering in a “new phase” with the hire of two new marketing executives and a marketing analyst, as well as ...

BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

Bybit’s UK relaunch highlights a maturing crypto market as FCA rules tighten. Bybit Policy Director Mykolas Majauskas ...

A high-level delegation of the South India Tea Promotion Group is in Ahmedabad to promote South Indian teas in Gujarat market.

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Explore how promotional budgets are crafted, allocated, and adjusted to market effectively in today's digital landscape.

WXXI in Rochester, N.Y., hired Kevin Kalvitis as CMO.

Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

In a 2-1 vote, the Clinton County Board of Commissioners approved a change in its Hotel Tax Funding ordinance which names the Clinton County Economic Partnership as the recipient of the funds annually ...