Want to wear the same sneakers as Steph Curry, James Harden, and LaMelo Ball? These top styles from Nike, Adidas, Under ...

College sports are trending that direction now, and quickly. Players' ability to profit of Name, Image and Likeness (NIL) has ...

Shai Gilgeous-Alexander showed his Converse SHAI 001 edition for Drake's "NOKIA" Music Video, released on March 31.

Here's everything you need to know about the UConn women's basketball star Paige Bueckers, from her age and height to her ...

The Nike GT Future is the latest in basketball tech. Check our Sneakers news for more upcoming releases and breaking content!

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

After Booker rebounded an Ole Miss miss while wearing one shoe, she flipped the basketball to Harmon. In turn, Harmon flipped Booker's shoe back to the SEC Player of the Year. Harmon then quickly ...

COLUMBIA — South Carolina women's basketball star sophomore MiLaysia ... Tech 108-48 in the NCAA tournament opener, her new custom shoes with the brand dropped. Fulwiley finished with 15 points ...

Nike also wants to push shoppers to buy new, higher-priced Air Max shoes and newer Pegasus products. In recent years, the company has slashed the number of traditional retailers it sells to ...