Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Commercials during the game in 2022 year cost an estimated 6.5 million dollars for a mere 30 seconds. While a lot of money, ...

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

The "He Gets Us" campaign was previously a subsidiary of the Signatry, a Kansas-based non-profit organization also known as ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

2025An earlier version of this story referred to “The Showdown” as an ad for Pepsi. It was for McDonald’s. The rest mostly fell flat, at least in Super Bowl terms. Most of them weren’t bad ...