Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

“When we choose what brand we put on the Super Bowl, we make sure it’s a brand that needs help from an awareness standpoint and has something new to say to consumers.” AD METER ...

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

“When we choose what brand we put on the Super Bowl, we make sure it’s a brand that needs help from an awareness standpoint ...