Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Key Considerations for Building an Ethical Personal Brand Building a personal brand that stands the test of time requires ...

Many companies and organizations have a list of core values that guide their business and mission. They hold their employees and partners to the standards set by the core values. When employee ...

Consistency, not constant reinvention, is the secret to lasting success. Here's how five enduring values have fueled my company's growth for nearly 20 years.

Petty Officer 1st Class James Hill works to patch an oil filter pot Dec. 31, 2019, in the engine room aboard the Coast Guard Cutter Polar Star. (U.S. Coast Guard photograph by Senior Chief Petty ...

When you are a first-time board candidate, you need to shift your focus from "I am an operator" to "I am an advisor/guide." What got you here won’t get you there; you need to pivot/reposition. But how ...

Do you ever feel that you’re wandering in circles? We all do. And for good reason: It’s programmed into our nature. In 2009, a German scientist named Jan Souman took a group of subjects out to empty ...

Core values serve as guiding principles that shape our attitudes, actions, and decisions. According to psychological research, values are fundamental beliefs that guide our choices and behaviors. They ...

Balancing personal values and business decisions is a common challenge for entrepreneurs. This article offers ten strategies to help leaders navigate ethical dilemmas in the business world. Do you ...

Should I be saving for my child’s future education or saving for my retirement? Should I pay down my lowest credit card debt or the one with the highest interest? Should I rent out my house or just ...