Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized ...

Personalized marketing has quickly evolved into a necessity for restaurant companies, and all companies really, as consumers increasingly demand relevant messaging in an otherwise noisy environment.

When creating a personalized marketing campaign, marketers may want to focus solely on creating for their target audience based on the audience persona or other interest that they have. From ...

While artificial intelligence’s implementation across industries and functions is proceeding unevenly, its application into nearly all areas of marketing is well underway. At the Kilts Center’s 2025 ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

Auxia Inc. said it raised $23.5 million in Series A and seed funding to develop and sell its agentic artificial intelligence platform for personalized customer communications. The startup, which was ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with a robot labor force to produce the correspondence. The ...

With in-person meetings, events and activities still mostly on hold, digital channels are more important than ever for financial advisors to find new clients. Although 2020 forced many advisors to ...

In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or ...