Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

The Super Bowl is Sunday. The game should be exciting. The ads will be watch-worthy, just don’t expect a lot of car ads this ...

While fans cheer for touchdowns and commercials ... an over 80% drawdown between 2021 and 2022. Last year, DoorDash made waves with its award-winning Super Bowl ad showcasing its DashPass ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.