At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at ...

Live” ad parody combines a few factors: mimicking the tone and format of commercials, a fitting product, and a punch line that brings the whole thing home. Some ads are for familiar products; some are ...

For the last few years, tech companies have been telling a pretty simple story to investors: that their technology will be able to automate a lot of tasks, including joblike tasks; that their AI will ...

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Super Bowl Ads vs Same Brand Ads Prior 12 Months This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Super Bowl ...

The Philadelphia Eagles won the Super Bowl against the Kansas City Chiefs. The Philadelphia Eagles weren't the only winners ...

The 83-year-old entrepreneur and podcast host appeared in Uber Eats' Super Bowl ad alongside the Oscar-winning actor last month. In the commercial, McConaughey played a variety of characters and ...

And if any campaign embodies that shift, it’s GoDaddy’s Super Bowl comeback, which didn’t just land – it dominated, generating more earned media than any other ad in the tech and small ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

Dawn says job seekers can learn a lot from the TV ads shown during the recent Super Bowl. So, what does an effective résumé have in common with a good TV ad? “Brands shelled out a record ...

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

FENTY HAIR Kayla Nicole models a bikini in a Fenty Hair ad in February 2025. FENTY HAIR Kayla Nicole celebrates on the field after the Eagles beat the Chiefs in Super bowl 2025 at Caesars ...