The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the ...
Kendrick Lamar's Super Bowl halftime show had some viewers wanting to turn their TV off to the point of writing to the FCC ...
NBCU has been sharing research with potential customers showing that advertisers that only bought the Super Bowl ads that year missed out on 42 million potential viewers from the Olympics ...
Tubi saw a big win during the Super Bowl, making up one-third of all streaming viewership and attracting a younger and more ...
Here is Danone North America’s commercial masterstroke laid bare: the food, beverage and nutrition company manages to promote ...
Kendrick Lamar's Super Bowl halftime show drew 125 FCC complaints, but the numbers show most viewers weren’t bothered at all.
Despite the 125 complaints, the Half Time performance has become one of the most viewed in NFL history, with Nielsen stating ...
Tubi, the free ad-supported streamer owned ... most-watched in history with 127.7 million viewers. But the most interesting data point about Super Bowl viewership was about streaming: Of those ...
Super Bowl Sunday on Feb. 9 exceeded 110 billion viewing minutes, the second most-watched day of TV in the history of Nielsen's monthly Gauge reports ...
and the simulcast on free ad-supported platform Tubi that accounted for a third of streaming usage. Viewers that watched Tubi during the Super Bowl were 38% more likely to be in the 18 to 34 age ...
as well as benefiting from fewer ads, loyalty rewards and much more. Kendrick Lamar’s celebrated Super Bowl Half Time performance was not for everyone. A report has shown 125 viewers have ...