Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was ...

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new ...

Tennis fans reacted to the WTA's latest logo, which will reportedly make its debut at the 2025 Indian Wells Open. The WTA 1000 tournament in California is scheduled to take place from March 2 to ...

Pegula won her first title as the No. 1 at the WTA 250 in Seoul, South Korea two years ago, and looks to add a second title on U.S. soil to her trophy cabinet. She won the 2019 Citi Open in Washington ...

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis. Women’s tennis players Kristina ...

The new brand identity is being launched across all WTA platforms, with a new green logo. Starting on March 2, with the beginning of Indian Wells, the new brand will be expanded across TV ...

Women’s tennis’ WTA body has brought in the Gillette Venus female shaving products brand as a new global commercial partner.