After decades in development hell, Hot Wheels is finally speeding towards the big screen with Jon M. Chu directing. So what ...

Wicked is based on the critically-acclaimed Broadway musical of the same name, so it was expected to be a very popular movie, but Wicked 's box office has outperformed expectations. The story of ...

After Barbie's blockbuster success, Mattel is set to bring Hot Wheels to life with a live-action adaptation helmed by Wicked ...

‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’ The new movie’s tie-ins are the logical endpoint for a Broadway show that always intended to be huge.

Mattel's official Wicked collection features dolls inspired by Grande, Erivo and Marissa Bode's characters from the hit movie musical.

Mattel, the company that created Barbie, accidentally printed a porn site in its new 'Wicked' doll boxes.

Inside ‘Wicked’s’ Marketing Blitz: How Universal Courted 400 Brands and Spent Big to Guarantee the Musical Was ‘Everywhere’ ...

If Barbie pink was the color of summer 2023 and slime green the shade of 2024’s Brat Summer, then it only makes sense that Wicked Green usher in fall 2024. The dark olive green, Elphaba’s skin ...

Culture Mattel Apologizes After It Ships ‘Wicked’ Barbie Dolls With a Porn Link Toys bearing the likeness of Glinda the Good Witch are out there advertising a hard core porn website.

With Ariana Grande and Cynthia Erivo in starring roles, Wicked will be hoping for Barbie-like success at the box office. So it's no wonder its marketing rollout has parallels to last year's ...

BOARDROOMS & BLOCKBUSTERS ‘Wicked’ is trying to manufacture ‘Barbie’ hype On the eve of “Wicked,” let’s reflect on Universal’s all-out marketing campaign for the movie musical.

Reenact your favorite Wicked scenes with Glinda, Elphaba and Nessarose dolls from Mattel. All Mattel Wicked dolls are available to shop on Amazon now.