The Differin owner’s mini-games are aimed at addressing acne's emotional impact on Gen Z and Gen Alpha consumers ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...

Alpha Residential, a Pittsburgh-based multifamily developer, is moving forward with plans for Apex Diamond Ridge, a 352-unit ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

The title Skibidi Ohio Brain Rot is a playful artifact of modern slang. Skibidi nods to a viral internet phenomenon, Ohio ...

The 2025 Common Sense Census report surveyed the media consumption habits of Gen Alpha children aged zero to eight years. This is the first post-pandemic examination of changes in children's screen ...

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

Discover the latest Gen Z slang and Gen Alpha lingo, from 'bae' to 'kms' and 'wtttp.' Explore the evolving language of youth culture.

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.