Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI's ...

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

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Barbie-Maker Mattel Teams up With OpenAI, Eyes First AI-Powered Product This Year. By Reuters | June 12, 2025. By Reuters | June 12, 2025, at 10:49 a.m. Save. More.

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys. Barbie might get a brain — powered by OpenAI ...

Q2 2025 Management View CEO Ynon Kreiz opened by stating that Mattel "continue[s] to execute our strategy and demonstrate operational excellence, achieving strong international growth and expanding ...

Mattel, the toy maker behind Barbie and Hot Wheels, said it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age-appropriate play experiences.” ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age ...

(Reuters) -Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on ...