In the Lauderette ad, Beyoncé wears a white T-shirt, Levi’s 501 jeans and a pair of Christian Louboutin denim boots. During ...

CEO of the iconic denim brand Levi Strauss & Co., she got word that music legend Beyoncé would be name-checking the company ...

Kenny Mitchell, SVP and global chief marketing officer of the Levi’s brand, who joined the company in 2023, played a big role ...

Sir John Hegarty was the brains behind Levi’s iconic ‘Laundrette’ ad. Nearly 40 years after it first aired, the brand gave it a fresh spin with the help of Beyoncé. Here’s what the creative made of ...

Beyoncé stars in the latest Levi's ad campaign, showcasing stylish new designs in a dynamic and trendsetting promotion.

Levi's CFO explained why its new denim marketing campaign with cultural icon Beyoncé is a win-win for both partners.

Following the release of Beyoncé's track Levii's Jeans, from the album Cowboy Carter, the global superstar steps into the ...

Beyoncé steps into a laundromat wearing Levi’s 501s, as well as a white T-shirt from the brand and a denim cowboy hat with the signature red Levi’s tag. As she dramatically wiggles out of her jeans to ...

Good morning. Levi Strauss & Co. is betting its collaboration with superstar and trendsetter Beyoncé will accelerate the momentum of its already growing women’s business. Harmit Singh ...

The Levi’s® brand today announced a new campaign with global icon Beyoncé. Following the release of “LEVI'S JEANS” — a ...

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV).