After targeting companies like Amazon and Walmart earlier this year, an activism group has announced that it will boycott McDonald’s this week.

The protest over McDonald’s DEI policies and “corporate greed” is the latest boycott in a series of consumer actions from the grassroots advocacy group The People's Union USA. The group has been organizing “economic blackouts” and other targeted protests against places like Amazon and Walmart since late February to “hold corporations and corrupt systems accountable.

McDonald's has issued a response to the nationwide boycott that has been targeting its restaurants this week, fueled in part by the company's decision to roll back diversity, equity and inclusion (DEI) initiatives.