Trump’s pledge to place a 50 percent tariff on all imports from the South American nation will drive up the prices of coffee — and orange juice.

NEW YORK, July 10 (Reuters) - The 50% tariff that the Trump administration has slapped on Brazilian imports has rattled the global coffee market and could make the price of a cup of coffee in the U.S. jump beyond recent highs.

Coffee companies may try to mitigate the impact of the tariff by sourcing from other countries, but consumers will likely end up paying more for their java.