On Friday, news broke that Michigan graduate and Wolverines homer Dave Portnoy was added to the ‘Big Noon Kickoff’ show on FOX with a Barstool Sports college football show also in the planning stages.

Smith. Portnoy is arguably better at generating attention than either. “Dave has built a one-of-a-kind brand that connects with a new generation of sports fans – authentic, bold, and original,” Fox ...