The folks over at Nike recently gifted Deion Sanders his own custom colorways of his signature Nike Air DT '92 sneakers.

Multisport superstar Deion Sanders tells college athletes not to get distracted by lucrative NIL deals and focus on their long-term prospects instead.

Colorado Buffaloes head coach Deion Sanders, 58, known as “Coach Prime,” has launched a bold new retail venture called Prime ...

After an uphill battle with an aggressive form of bladder cancer, Colorado coach Deion Sanders is back in Boulder, and just ...

ESPN analyst Stephen A. Smith believes Alabama should be looking to hire Deion Sanders to replace head coach Kalen DeBoer ...

During a virtual pep rally hosted by BLK & Bold Co-Founders Pernell Cezar and Rod Johnson, Coach Prime again shared heartfelt ...

After Shedeur Sanders led the Cleveland Browns to a victory over the Carolina Panthers, one post broke the internet.

Nike also seems confident after the game with this controversial ad predicting it’s “only a matter of time” before Sanders is ...

Colorado coach Deion Sanders said he depends on Depend underwear after bladder removal. The brand confirmed it has a partnership with him.

Sanders, AKA “Prime Time,” landed endorsement deals during his playing days with Nike, Pepsi, Sega, Pizza Hut, American Express, and Burger King. In 1989, Sanders released his autobiography. He also ...