Deion Sanders says student athletes should not focus on NIL deals when picking a university. He shared four qualities to look ...

The folks over at Nike recently gifted Deion Sanders his own custom colorways of his signature Nike Air DT '92 sneakers.

During a virtual pep rally hosted by BLK & Bold Co-Founders Pernell Cezar and Rod Johnson, Coach Prime again shared heartfelt ...

ESPN analyst Stephen A. Smith believes Alabama should be looking to hire Deion Sanders to replace head coach Kalen DeBoer ...

Colorado Buffaloes head coach Deion Sanders, 58, known as “Coach Prime,” has launched a bold new retail venture called Prime ...

Nike also seems confident after the game with this controversial ad predicting it’s “only a matter of time” before Sanders is ...

After an uphill battle with an aggressive form of bladder cancer, Colorado coach Deion Sanders is back in Boulder, and just ...

Colorado Buffaloes coach Deion Sanders’ famous “Prime Time” swagger has clearly rubbed off on his sons, especially Cleveland ...

LeBron James and Deion Sanders took their positive reaction to social media about the performance of the Cleveland Browns' ...

Colorado coach Deion Sanders said he depends on Depend underwear after bladder removal. The brand confirmed it has a partnership with him.

Shedeur Sanders hasn't had the easiest introduction to life in the National Football League, having seen his NFL Draft dreams ...

Cleveland Browns quarterback Shedeur Sanders inspired a new Nike advertisement on social media after making his NFL preseason ...