Coach Prime then partnered with rival sportswear company Under Armour in 2009 to release custom shirts, shoes and cleats.

Colorado coach Deion Sanders supported his son, Shilo, at Buccaneers training camp, while his other son, Shedeur, prepares with the Cleveland Browns.

Deion Sanders, also known as "Coach Prime," attended the start of Buccaneers training camp, as Shilo, the former Colorado Buffaloes starting defensive back, aims to crack a spot on the roster.

Travis Kelce's Fiery Reaction to Deion Sanders’ Clear Message to LeBron James originally appeared on Athlon Sports. Kansas City Chiefs star Travis Kelce lit up the comment section of Deion Sanders' ...

Always the luxury lifestyle connoisseur, Deion Sanders Jr. has shown off his new LeBron XXI ‘Prime 93’ Nike shoes. Sanders ...

As one of World Wrestling Entertainment's top-drawing superstars, Roman Reigns often asks opponents and fans to 'acknowledge' him. On Monday, he acknowledged Co ...

Deion "Coach Prime" Sanders has always embraced family on and off the field. But since his sons Shedeur and Shilo entered the NFL, what began as friendly sibling competition has mo ...

Roman Reigns wore Deion Sanders' signature Diamond Turf shoes on Monday Night Raw, and the Hall of Famer took notice.

Which sneaker did 'The OTC' Roman Reigns wear during his WWE return on 07/14 episode of Monday Night RAW? Read here to find ...

Colorado Buffaloes football coach Deion Sanders' Nike Air DT Max '96 "Love Letter to Connie" sneakers are $60 off at Shoe Palace.

Deion Sanders is one of the greatest signature athletes in the modern era. But is Shedeur Sanders prepping to take the throne ...

While her brothers Shedeur and Shilo Sanders are focused on football, Shelomi Sanders is carving her own path in sports and ...