After two years as Max, HBO Max is once again becoming... HBO Max. It joins a long line of brand reversals that demonstrate ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

Internet star Benito Skinner and stand-up comedian Wally Baram co-star in this Prime Video comedy series that follows a ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

Streaming has become a lot like fast fashion,” Max chief marketing officer Shauna Spenley said on Wednesday. “So when we think about ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

The original decision to rebrand HBO Max as “Max” came after the 2022 merger between then-HBO parent WarnerMedia and ...

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.

Warner Bros. Discovery announced during its upfront presentation in New York on May 14 that its streaming service is getting another name change ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.