The late Austrian billionaire Dietrich Mateschitz took a decade to graduate from university and started out marketing hygiene products before he co-founded energy drink giant Red Bull at age 40.

The 38-year-old dominated the sport between 2010 and 2013. After being promoted from Toro Rosso, he won four consecutive ...

Max Verstappen has only managed to snag two victories for Red Bull in 2025 — but over in NASCAR, Shane van Gisbergen has hit ...

Formula E world champion Oliver Rowland has heaped praise on his longtime protégé Arvid Lindblad following his F1 FP debut at Silverstone.

Red Bull’s decision to boot Christian Horner out the door last week won’t have a football-style effect on the F1 team with a spike “neither down or up,” says Guenther Steiner. Red Bull shocked the ...

Four-time world champion Sebastian Vettel cannot imagine a return to Formula One. "Formula One is over. At some point, it's ...

Van Gisbergen, a New Zealander, padded his status as the winningest international driver in NASCAR Cup Series history and took Red Bull back to victory lane as a primary sponsor — and in case you ...

Four ways to build fandom and rethink traditional customer-building approaches.

Max Verstappen is the first name that comes to mind when people discuss Red Bull Racing's Formula One team, but like every team, there's another driver who ...

Former Formula 1 boss Bernie Ecclestone unloaded on former Red Bull team principal Christian Horner after the 51-year-old was ...

Formula 1 is the highest class of open-wheel auto racing in the world. Its championship season consists of a series of Grand ...

Following Red Bull's acquisition of the Jaguar F1 Team in 2004, Horner became the youngest Formula 1 Team Principal after his appointment to head the team. He has since became one of the most ...