In one of his first acts as president, Donald Trump used an executive order on Monday to rename the Gulf of Mexico and Denali in Alaska. To start, Trump re-named the Gulf of Mexico the “Gulf of America,” following through on a promise he made during his campaign. The body of water borders Texas, Louisiana, Mississippi, Alabama, and Florida.

The most important thing in any name is not what some official institution or a collection of old maps says. Spontaneous order tends to rule the day.