The Director’s Cup is awarded annually to the nation’s most successful intercollegiate athletic programs during a given ...

The Razorbacks have secured a top-20 national finish in the Learfield Directors’ Cup Standings in a program record ...

Georgia locks in new NIL partnership that will further help Kirby Smart build his football dynasty and more originally ...

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

In a year of great success for many Tennessee Vols sports, Kim Caldwell stood out for what she did with Lady Vols basketball ...

Boise State will have to settle for second place among Mountain West Conference teams in the 2024-25 Learfield Directors’ Cup ...

Georgia is ending its collective, but the Bulldogs are partnering with an outside organization to form a new outlet that will ...

Tennessee AD Danny White had his bonus cap doubled. Now he's cashing in with $600,000 in incentives. Here's his bonus ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...