The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

According to a news release from the university, the new agency will be led by Lucas Motta, who is the current vice president ...

Georgia locks in new NIL partnership that will further help Kirby Smart build his football dynasty and more originally ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

What happened to Conference USA? What's in store for Pitt in 2025? Why didn't the Pac-12 want Sacramento State?

Did you feel different when you woke up this morning? The air taste sweeter, the sky a little brighter? Okay, probably not, ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

College sports has officially entered its revenue-sharing era, putting away the concept of amateurism for good. Schools can ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

From Illinois football and basketball success to taking on national issues, Illini athletic director has it rolling right now ...

Brandon Lee and Barry Odom go back a few years. Their connection at Mizzou forged a career path that led Lee to serve in Odom ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.