Offensive lineman Jordan Seaton and quarterback Julian Lewis have signed NIL partnerships with Taco Bell, launching the “Buffs Box” promotion ahead of the 2025 season ...

The Beavers announced the hiring of Kyle Bjornstad — a former basketball player and administrator at OSU who founded the Dam Nation collective in 2022 — as the athletic department’s new general ...

Oregon Ducks quarterback Dante Moore surprised his teammates with gifts after an NIL deal with Beats By Dre. His Oregon teammates reacted to the new headphones ...

Bryce Underwood is the star quarterback for the Michigan Wolverines this season. The freshman is expected to start against ...

Memphis has agreed to a sponsorship deal with FedEx that will include FedEx branding within the end zones − a move believed to be unprecedented.

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

This article was originally published on www.si.com/fannation/name-image-likeness as Middle Tennessee’s unconventional move ...

Beats by Dre has announced their third class of "Beats Elite", the company selects a handful of college football players to ...

Competition continues at left guard after Wingfield, a transfer from Purdue, lost his antitrust lawsuit against the NCAA and ...

One day after a judge denied DJ Wingfield a preliminary injunction, Lincoln Riley addressed the situation. He expressed his ...

Q&A: Alabama Director of Athletics Greg Byrne spoke with The Tuscaloosa News to discuss NIL, football scheduling, campus building projects and more.