This is probably not the most iconic event that we’ve ever hosted. But it could be the most important,” said Jens Weiden, the Rose Bowl’s chief executive.

The social media hype machine began buzzing late last week about the potential for another major winter storm to hit the Midwest. That storm is currently crossing the central Pacific, thousands of miles from St. Louis. Those graphics promising another big snowfall have been replaced by a big cold.

There is some concern around the Rose Bowl Stadium as multiple, massive wildfires have engulfed the Los Angeles area, and now as authorities have issued an evac

Thousands of jubilant fans packed Southern California's Rose Bowl on New Year's Day for a college football playoff game.

The historic Rose Bowl Stadium has become a refuge for displaced families and first responders as wildfires devastate the Los Angeles area. Drone footage from January 13

Firefighters Receive Hearty Support at the Rose Bowl Thanks to Oceanside Restaurant; Evaga Lounge staff delivered nearly 1,500 burritos Thursday to firefighter at the Rose Bowl