Lifetime Takes on Bama Rush with TikTok Star Brandis Bradley Leading the Way originally appeared on Parade.

The new unscripted series, “A Sorority Mom's Guide to Rush!” premieres Monday, August 11 at 10 p.m. ET on Lifetime.

The new series premieres on Monday, Aug. 11. "Each hour-long episode follows two mother-daughter duos as they navigate the ...

A Sorority Mom's Guide to Rush! is Lifetime's new reality show, which premiered on Monday, August 11, 2025, at 10 pm ET.

Coaches Bill Alverson and Brandis Bradley guided mother-daughter duos through sorority recruitment, highlighting preparation, legacy ties, and emotional investment in securing coveted bids ...

The brand new unscripted series "A Sorority Mom's Guide to Rush!" pulls back the curtain on one of the most competitive and ...

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

Viewers without traditional cable can still stream “A Sorority Mom’s Guide to Rush” live and on demand using platforms like ...

Lifetime's new one-hour unscripted show, "A Sorority Mom's Guide to Rush!" will give a glimpse into "one of the most competitive and increasingly viral events in the life of a college-bound girl: ...

Bill Brandis and Bill Alverson are the rush coaches featured in Lifetime's new show 'A Sorority Mom’s Guide to Rush!' Speaking exclusively with PEOPLE, the pair offer up their best, albeit a little ...

"It's life. It's everything you do," said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.

"A Sorority Mom’s Guide to Rush" is a new series on Lifetime that takes a look at one of the most competitive and increasingly viral events for a college girl.