Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.

Inside chocolate marketing trends—the Dubai craze, coping with high cocoa prices and more ...