Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

Summerween is bringing new marketing opportunities as brands look for new partnerships, such as a Hershey's—Pokémon collab, ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.

Inside chocolate marketing trends—the Dubai craze, coping with high cocoa prices and more ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

Several experts shared the sense that Google had intentionally offered ambiguous data to shape the narrative.

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...