Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

Barbie on skates, Mountain Dew goes to college and Josh Allen blows his lines.

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

Inside chocolate marketing trends—the Dubai craze, coping with high cocoa prices and more ...

Several experts shared the sense that Google had intentionally offered ambiguous data to shape the narrative.

Summerween is bringing new marketing opportunities as brands look for new partnerships, such as a Hershey's—Pokémon collab, ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws disadvantaged them.