Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

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See a U.K. campaign that’s helping kids poop at school, Lipton Ice Tea’s pirate story and Temptations’ ‘Year of the Cat Dad.’ ...

Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Unlock a selection of free stories, preferred subscription rates, and daily newsletters.

Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.

More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t ...

MrBeast has parlayed his popularity into a growing lineup of food products. (Alberto E. Rodriguez/Photographer: Alberto E.

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, ...