It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

Heinz is under fire for releasing ads that have been deemed racially insensitive, sparking significant public backlash.

BrightEdge’s strength is assurance: it asserts that if you follow the prescriptive prompts, you’ll be safe. Ahrefs answers ...

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.

Discover how Babel PR strengthens its future by transitioning to an employee-owned structure, empowering its workforce and ...

Explore how Babel PR transforms its governance by transitioning to an employee-owned business model, setting new standards in ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

The Federal Aviation Administration (FAA) last week granted Amazon an exemption that will allow it to begin testing its ...