Joseph is the author of An Entrepreneur’s Eye Care Odyssey— “The Path to Optical Retail Success,” a book that chronicles his ...

Sandbox Stories, hosted by Dr. Scott Jens, dives into the stories of the eyecare industry. With two primary focuses — ...

First, knowledge is power in every aspect of life and optometry is no exception. Patient education is absolutely vital, no ...

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain ...

But when something has to slip or a patient's bad day becomes her problem, she heads outdoors, hops on her motorcycle, and ...

Like the ‘extroverts make better sales people’ fallacy and the benefits of corporate social responsibility.

Initially, being a manager is easier than being a leader. Being a leader takes more responsibility, effort, and vulnerability ...

Colorful eyewear isn’t just about aesthetics — it’s a game changer for multi-pair sales and a stronger connection with your clients.

Here are seven tips to become the leader your team is looking for: 1. Surround yourself with smarter people than you, not “Yes” people. We get better by surrounding ourselves with people that have ...

SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...