The collaboration aims to establish new AR measurement standards and bring standardized measurement to all AR-focused campaigns. Trivver’s multi-patented technology allows for the deployment of 3D ...

LoginRadius has announced the launch of Identity Orchestration, a solution that offers flexibility in designing and deploying identity flows. This tool aims to help enterprises provide frictionless ...

The release of TangoRESPONSE (v30) notably improves proposal efficiency, reducing it from weeks to minutes, illustrating their commitment to simplifying local TV ad buying. Rob Bochicchio, President ...

ConnectWise began testing the partner program with the GlassHive integration in February with 1,500 partners. The data reveals that partners in the program have used GlassHive to generate over 55,000 ...

Quark Software has expanded its collaboration with Microsoft to incorporate AI-powered content technology solutions into the Quark Publishing Platform (QPP) NextGen, a content lifecycle management ...

The acquisition is expected to improve Nickelytics’ service offerings by providing comprehensive, data-driven advertising solutions. Integrating On Touch Go’s platform with Nickelytics’ advertising ...

The Trade Desk CEO and Founder, Jeff Green, emphasized that the partnership represents a significant opportunity for advertisers to apply data to their media investments on the premium, open internet.

AdLib Media Group has partnered with Airtory to offer its clients access to Airtory’s tools for creating and deploying high-performing rich media and CTV ad units across multiple formats. This ...

This integration will empower AdLib’s clients to streamline auditing workflows and improve operational efficiency. It will also give advertisers the transparency they need to maintain compliance, ...

Everyone wants their presence to stand out on the social media feed. Achieving this requires efficient social media strategies with robust planning. Incorporating these strategies can help them ...

Automation of sales operations can be a win for companies, marketers, and sales teams. It lends speed, accuracy, and efficiency to sales operations, adding to revenues and customer loyalty. Sales ...

“When we launched AdQuick in 2016, OOH planning, buying, and analytics were some of the more archaic processes in the industry. Since then, to its great credit, the industry as a whole has embraced ...