Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

Effie Worldwide has named 58 marketing campaigns from across the world as Global Grand Contenders in its 2024 Global Best of the Best Effie Awards.

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.