Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

Effie Worldwide has named 58 marketing campaigns from across the world as Global Grand Contenders in its 2024 Global Best of the Best Effie Awards.

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending ...

A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work ...

The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation ...

The move fits the Indian government’s plans to revitalise high-end manufacturing within India and to provide global companies ...