Aleran’s GenAI tool helps simplify B2B sales, but with some features still developing, buyers remain wary of trusting AI with ...

Most consumers are satisfied with the recommendations they receive from AI shopping assistants, yet skepticism about the technology persists, according to a recent study by a product experience ...

OpenAI on Monday announced it is adding specialized shopping features to its ChatGPT chatbot. Some tech watchers see the move as an effort to compete with AI rival Google by creating a better, more ...

Aside from stories of the grand ransacking of exchanges and dodgy business dealings of shady entrepreneurs, cryptocurrency has been largely off the mainstream radar, but that could be about to change.

Merchants lose billions to fraud every year, but theft estimates are often underestimated. That’s because, as a report released Wednesday pointed out, the actual cost of fraud can be much higher.

Deepfake fraud is rapidly emerging as one of the most dangerous cyberthreats, eroding consumer trust in biometric authentication. AI-generated attacks manipulate Face ID and voice authentication to ...

AI-powered mobile apps are rapidly shaping the digital economy, driving consumer engagement and spending. However, as this trend accelerates, stronger trust in e-commerce platforms is essential to ...

As online markets become increasingly competitive, retailers are turning to “subscribe and save” services to sustain sales and build customer retention. “For retailers, it’s a great trade to sacrifice ...

Artificial intelligence (AI) is driving more innovation in e-commerce, turning what was once an intriguing concept into a must-have competitive advantage. No longer just a tool for efficiency, AI is ...

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate shifting expectations around engagement, measurability, and personalization, ...

Consumers unhappy with non-human customer support responses may soon experience a more inviting online ad experience that enables real-time conversations within the ad space. GMS, an AI-driven ...

Mark N. Vena, president and principal analyst at SmartTech Research in Las Vegas, noted that sellers can enhance consumer involvement in their products by incorporating interactive experiences, such ...