Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite? The researchers found that 76% of CEOs at Fortune 500 companies were ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

What are the most popular accounts on Pinterest? Which topics and subtopics do those accounts tend to cover? How frequently do they pin content? Researchers at SEMrush looked at the 500 most followed ...

For many companies, selling beyond their home market is an essential driver of business success. But successfully selling into other markets is often easier said than done. In 2007, when the No. 1 ...

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as ...

Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according ...