If the plan is approved, Havas Group would once again become a separate public company as would media company Canal+ and publisher Louis Hachette Group.

"We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024," the company said in a post. Political advertisers in the U.S ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

Do I have your attention? Even then, where do we go from here? A report from the ARF with Kroger Precision Marketing says that getting "attention" from a media campaign isn’t all that effective ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

Debbie Harry and her music appear in campaign showcasing a young, diverse crowd of beautiful models in sumptuous romantic ...

Chuck E. Cheese himself (itself?) is getting in on the action, assuming the new honorary role as "Celebration Coach" and ...

The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.

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The Ankler has introduced The Ladder, an invitation-only program for young professionals in the entertainment business. The ...