If the plan is approved, Havas Group would once again become a separate public company as would media company Canal+ and publisher Louis Hachette Group.

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

Do I have your attention? Even then, where do we go from here? A report from the ARF with Kroger Precision Marketing says that getting "attention" from a media campaign isn’t all that effective ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

Debbie Harry and her music appear in campaign showcasing a young, diverse crowd of beautiful models in sumptuous romantic ...

The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Chuck E. Cheese himself (itself?) is getting in on the action, assuming the new honorary role as "Celebration Coach" and ...

The Ankler has introduced The Ladder, an invitation-only program for young professionals in the entertainment business. The ...

IPG is calling the enhanced version of the platform unveiled in February an operating system, branded Interact. It was developed by IPG's Kinesso division.