Electric vehicle adoption is accelerating in Australia, with 15% of car buyers planning to purchase an EV within the next 12 ...
September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to ...
Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night ...
Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...
The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research and Analytics Officer at FOX, share his thoughts on current pain points.
Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...
La planificación estratégica y la publicidad dirigida se han convertido en herramientas indispensables para los profesionales del marketing que desean llegar con precisión a su público objetivo. Larry ...
战略规划和可寻址广告已成为营销人员精准触达目标受众不可或缺的工具。康卡斯特公司（Comcast）可寻址启用部副总裁兼总经理拉里-艾伦（Larry Allen）解释了大数据测量如何帮助营销人员更好地 ...
전략적인 계획과 어드레서블 광고는 타겟 고객에게 정확하게 도달하고자 하는 마케터에게 없어서는 안 될 도구가 되었습니다. 컴캐스트의 어드레서블 인에이블먼트 부문 부사장 겸 GM인 래리 ...
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