Influencer marketing is vital for brand strategies, with the choice between micro and macro influencers impacting campaign success.

Circana's media level, capabilities will be expanded as a result of these two acquisitions, as will its marketing mix modeling, unified and footprint. As an outcome, clients from all three ...

Are you looking for clever ways to develop a marketing strategy to boost productivity and sales? The 80/20 rule can help determine an effective plan.

Event Marketing is an effective tool for the future of brand growth. Check out our top 6 B2B event marketing strategies to enter a market poised for growth.

WPP and IBM announced the launch of WPP Open for B2B. It is a new AI-powered solution made to help B2B marketers identify and engage clients and prospects.

Boostr, an advertising management platform, has announced a strategic partnership with DanAds, a self-serve and advertising automation technology provider.

David Cumberbatch states the importance of quality customer data transparency and strong OEM-dealer collaboration for brand differentiation.

Gemspring Capital's portfolio company, ROR Partners LLC, has formed ActivImpact, LLC, which offers performance marketing solutions for mid-sized brands.

remIn a 2021 report, How to solve a new equation in the future of work, Accenture established that location agnostic, a productive and happy workforce directly delivers better bottom lines. According ...

Kajabi, the creator commerce platform, has partnered with Adobe Express to launch Creator Studio. This new generative AI tool allows creators to turn a single video into over 40 pieces of content ...

With the rise of e-commerce, retailers have been presented with new opportunities to monetize their digital presence. One such opportunity is retail media networks. These allow brands to advertise ...

In a significant move for both companies within the Digital Out-Of-Home (DOOH) advertising sector, N-Compass TV, a leader in community-based digital signage, has partnered with iSite Media, a renowned ...