Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

Chinese brands have moved from “cheap and fast” to innovation-led challengers. Yet, while R&D and supply-chain excellence drive rapid global expansion, many still lack the emotional brand power needed ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Apple, the Cannes Lions Creative Marketer of the Year, believes AI will be “the best creative partner” the industry has seen but it can never supplant human creativity.

Why ‘lots of little’ matters: the theory TV was a magnificent tool for building brands, but media now reflects people’s niche interests as appeal-to-all content pales in comparison to appeal-to-me ...

Search is set to account for more than a fifth (21.5%) of the ad market this year, with spend rising 7.4% to $248.6bn despite regulatory threats; and 6.8% next year, by which time the market would be ...

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI ...

Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success ...

Unilever, the FMCG giant, led a project to discover how a consumer’s understanding of premiumization has shifted over time, uncovering important lessons for brands that are working to develop ...

The growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing are the three core themes of The Future of Measurement 2025, a report that explores the ...

From fluctuating tariffs and rising supply chain costs to geopolitical instability and a hyper-competitive digital landscape, the pressure on performance is immense. With global ad spend projected to ...